We

When street-fashion brand We was launched back in 1999 the founders already had a solid background in clothing, skateboarding and snowboarding. We is all about ideals; ideals of personal engagement and conviction; a theme of shared ideas and common values, friendship, trust and honesty among equals, together with it’s unique network of athletes, artists, companies and media, working together to create a feeling of solidarity. We’s catchphrase ’Superlative Conspiracy’ symbolizes what WE as a brand and company represents: a group, a family of good and competent people working toward the same ideal. WE is neither a skateboard nor a snowboard clothing company; it’s a street fashion company with a background in skateboarding and snowboarding. We call it ’life after skate’.