Face Stockholm

Born in a small village in the Swedish countryside, Gun Nowak, founder of Face Stockholm, had no greater ambition than to see the world. By the 1980’s she owned three of the hippest fashion boutiques in Sweden, but was increasingly frustrated at not being able to find make-up to match the neon-coloured fashion of the time.

She soon realised that the only solution was to get into the cosmetics business, and in 1980 opened her first boutique in Stockholm. Success was immediate, and a decade later FACE had established outlets at several exclusive locations in New York, including SOHO and Madison Avenue.