Björn Borg

Björn Borg needs no introduction, being one of Sweden’s, and perhaps the worlds, most well-known athletes. But since the mid 80’s his name is also synonymous with fashion, and is a market-leading brand in men’s underwear. Björn Borg has grown to be one of Sweden’s leading fashion names, with sales throughout Scandinavia and the Benelux countries. The trademark of the brand is creative design with sporting references, and the company has been acclaimed for it’s spectacular, innovative advertising campaigns. Björn Borgs three concept stores in Stockholm offer the whole brand range, including clothing, underwear, bags, footwear and fragrances.